November 4, 2016
4 of the Best Options for Small Business CRM
There is a middle eastern market near my house that I visit frequently enough to be recognized, but not frequently enough to not be considered a regular. The other day, I...
Posts Tagged:
CRM
August 30, 2016
5 Zoho Alternatives That Might Make You Upgrade
Zoho Corporation, founded in 1996, provides an affordable set of software tools for business, including CRM, email, accounting, an office suite, and more — all tightly...
July 29, 2016
Troubleshooting a CRM Investment That Didn’t Pay Off
If CRM solutions are supposed to provide such an exponential return on investment, why do so many CRM projects fail to meet expectations? In my experience working with Sales...
April 8, 2016
How Modern Technology is Bridging the Sales/Marketing Gap
Megan Tonzi is the director of marketing at QuotaFactory. She is responsible for creating valuable content for sales and marketing professionals, overseeing the Sales Wars...
April 1, 2016
Infographic: What Buyers Want from CRM Software
Customer relationship management technology isn't new. Companies have been using computers to manage customer relationships since software ran on mainframes. ...
February 26, 2016
Think Twice: Software ROI Projections Can Be Deceiving
This is a guest post from Lou Washington, senior marketing director and resident manufacturing expert for Cincom. Cincom is a global leader in configure-price-quote (CPQ)...
January 15, 2016
How to Use Your CRM Software to Nurture Leads
This is a guest post from Kelsey Rosauer, the Marketing Brand Specialist for AgencyBloc, an agency management system designed specifically for life and health insurance...
December 22, 2015
How Personalizing Marketing Campaigns Really Works
"The future is already here. It's just not evenly distributed yet." ...
November 6, 2015
Is Pardot’s Pricing Justified by the Power of Its Features?
For marketers, few topics are as popular as marketing automation. Though the technology initially emerged in the first decade of the 2000s, it wasn't until the past few years...
October 30, 2015
How Data Enrichment Jump-Starts B2B Sales
With each passing quarter, the percentage of B2B marketers who prioritize database maintenance and refinement grows. ...
September 22, 2015
SugarCRM vs. Salesforce: CRM for Sales, Marketing, and Service
You want what's best for your business, and shopping for a CRM is no exception. But in a software industry worth $80 billion dollars, saturated with hundreds of competing...
April 27, 2015
The Advantage of Integrated CRM and Marketing Automation
This is a guest contribution from Jessica Lunk. Jessica is a digital marketer at Hatchbuck, an all-in-one sales and marketing platform for small business owners. _____ Ready...
April 7, 2015
4 Indicators That You Need a CRM
The tipping point of business growth is almost always marked by a barrage of new questions: Which projects should you take on? How do you capitalize on relationships with...
February 19, 2015
Should You Build Your Own CRM?
This is a guest contribution from John Cheney, CEO of Workbooks CRM Online Ltd. Workbooks delivers out-of-the-box CRM and business applications to mid-market companies....
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February 6, 2015
Salesforce Sales Cloud: Looking Under the Hood
Salesforce Sales Cloud could be viewed as the Cadillac of customer relationship management (CRM) software. Last year, the company took in over $3.6 billion in subscription and...