August 8, 2022
4 Product Management Tools for Keeping Everything Together
Product managers have difficult jobs. As the leaders of product development and strategy, they’re tasked with building an application that simultaneously meets the high ...
Zach Watson
A lifelong Nashville native, Zach loves to work with words. After graduating from Middle Tennessee State University, Zach worked in a variety of sales and marketing roles before joining Technology Advice. He's most interested in studying technology's effect on culture and business. Follow Zach on Google + or connect with him on LinkedIn.
Articles by Zach
August 6, 2021
Sprout Social vs Hootsuite: Social Media Comparison
Sprout Social vs. Hootsuite is a comparison of two fully-featured social media management tools. These products handle multiple social networks, so deciding between the two...
June 10, 2021
Find the Best LastPass Alternative for Managing & Protecting...
In 2021, CyberNews analyzed 15,212,645,925 passwords from publicly leaked data breaches and found that only 2,217,015,490 were unique. The top five most commonly used...
April 11, 2021
4 Real-World Examples That Explain Intrinsic Motivation
If you're studying gamification, you won't have to dig very deep to come across references to intrinsic motivation and all its glorious power. Intrinsic motivation — whic...
February 21, 2020
How Do Lead Generation Services Really Work?
This article has been updated for 2020. Despite what you may have read from best practice pundits, lead generation is not easy. In fact, if we examine some statistics, weâ€...
January 14, 2020
Ontraport vs. Infusionsoft: Small Business Sales and Marketing...
This article has been updated for 2020. Ontraport vs. Infusionsoft is a comparison of two marketing platforms, but in between the feature face-off lies a commentary on the st...
April 15, 2019
Why I Stopped Following Subject Line Best Practices
I hate reading about email subject lines. ...
April 8, 2019
Remember: B2B Leads Are People, Too
The overarching responsibility of the marketer is to persuade the audience of one thing: why they should choose your company instead of another. The foundations of persu...
December 12, 2018
Use This Calculation To Find Your CRM ROI
Key Takeaways Productivity and efficiency are important, but the real measure of whether a tool such as CRM software succeeds or fails should be your company's bottom line....
November 7, 2016
6 Moz Alternatives for Any SEO Project
Where would SEO professionals be without Moz? Not only does the Seattle-based company provide some of the best study material for SEO newcomers (and experts), but Moz also...
September 29, 2016
B2C Conversion Strategies to Steal for B2B Campaigns
For too long, business-to-business marketers have subscribed to a flawed ideology. ...
August 15, 2016
Gallup Says 60% of B2B Customers Just Don’t Care About Brands
Gallup’s new Guide to Customer Centricity unveils several sobering data points about the relationship between B2B organizations and their customers. Gallup developed the...
August 5, 2016
5 Zendesk Alternatives to Consider for Your Helpdesk
Founded in 2007, Zendesk built its helpdesk software with the goals of remaining authentic, listening to customers, and keeping everything beautifully simple. ...
August 1, 2016
6 Slack Alternatives to Try Before You Commit
Whether they’re creating project-specific channels or responding to someone’s comment with the perfect GIF, people can't get enough of Slack. ...
July 22, 2016
Why Creativity and Analysis Aren’t Mutually Exclusive
Business speak is a language of idioms. Terms like paradigm shift and customer centric express (ostensibly) complex ideas with just a few words. Most of the time, business...