January 12, 2022
Unbounce Acquires LeadsRx to Increase Conversion Visibility
Unbounce, a conversion intelligence platform where marketers can build landing pages and gain insight into lead behavior, announced today that has acquired LeadsRx, a...
Unbounce, a conversion intelligence platform where marketers can build landing pages and gain insight into lead behavior, announced today that has acquired LeadsRx, a...
What is Natural Language Processing? Natural language processing (NLP), also known as language analytics, is an emerging artificial intelligence (AI) technology that harnes...
Some of the most common questions we hear from clients revolve around nurture campaigns. From “Why doesn’t our nurture campaign work,” to “What is a nurture campaign,...
This article has been updated for 2020. Ontraport vs. Infusionsoft is a comparison of two marketing platforms, but in between the feature face-off lies a commentary on the st...
I hate reading about email subject lines. ...
From Hoarders to Tidying Up, Americans are obsessed with the struggle to organize their ever-expanding collections of stuff. Most of this stuff is disposable and, in the words...
Generating leads is crucial to your company's success. In the past, the focus was on finding customers, usually through mass advertising and targeting demographics. Sending...
If you make money online, your website or app is your bread and butter. It’s one of the primary ways customers interact with your brand, and the experiences that they have...
Ever since it's been possible, large corporations have been using technology to automate marketing functions. This phenomenon made its mark on marketing technology in a number...
On July 1, 2018, ConvertKit changed their name to Seva. They subsequently changed that name back to ConvertKit. Those changes don’t significantly affect how the email...
Dust off your smarketing personas, because we're getting back to basics. Well, kinda, because customer segmentation is generally considered an "advanced" marketing technique,...
22 percent of addresses in your email list will die during the next year. Up to one-third of your subscribers will never react to your emails. Just accept it. ...
Marketing trends come and go, but personalization is here to stay. In today’s competitive marketplace, customers expect businesses to speak directly to their specific needs...
Investing in software for your business is a critical, yet sometimes substantial expense. This article is going to help you understand the true cost of implementing your...
By now you know the SEO drill. Almost all articles recommend incorporating a backlinking strategy to help build a stronger site and search presence. Some sites even have a...