If there is one thing marketers will tell you about email outreach, it's this: successful outreach requires volume. You can't just send 5-10 emails a day and expect to land...
Geofencing is having its heyday. As we move from place to place in the physical landscape, we are continually entering and exiting through electronic frontiers via our smart...
At the beginning of the 2010s, Instagram, Pinterest, and Snapchat didn’t yet exist. Only 35 percent of Americans owned a smartphone, and just two-thirds of American adults...
Demand is like the wind. We know it exists because we see its effects, but it’s difficult to quantify. What is the nature of demand? Where does it come from? How does a...
Drip campaigns are an easy way to nurture leads, which is essential to growing your customer base. Automated drip campaigns do take planning, but once you get your most...
You can run a marketing department without a long-term plan, but the chances of success grow slimmer the less planning you do. Planning doesn’t make a great B2B marketer,...
If you're researching the best marketing automation software for a medium to large business, you'll eventually compare Pardot vs. Marketo, if only to hear what all the fuss...
Shreyansh Surana is the senior manager of marketing at Agile CRM and a tech blogger who writes primarily on CRM, marketing automation, and digital marketing. He has more than...
Megan Tonzi is the director of marketing at QuotaFactory. She is responsible for creating valuable content for sales and marketing professionals, overseeing the Sales Wars...
A marketing campaign is a conversation. It’s a conversation between a business and a group of prospects, but a conversation nonetheless. And like a conversation, it will be...
Autoresponders, lifecycle emails, lead nurturing campaigns, onboarding emails . . . drip campaigns go by many names and serve many purposes. Because email marketing is ubi...
This article is a guest contribution from Maria Wachal, Content Manager at Freshmail. Maria is passionate about digital marketing and content creation. She puts her technical...
These are exciting times for marketers. ...
The marketing qualified lead (MQL) is supposed to be an olive branch between marketing and sales, but what do you do when sales hates your MQLs? It seems like you’re doin...
Account-based marketing is here to stay. This isn’t based solely on the SiriusDecisions study released earlier this year that seemed to skyrocket ABM to the forefront of the...
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