February 2, 2023
Using Self-Service to Enable Buyers
We know that buyers are taking more control over their buying journey, and part of that control is opting for self-service when available. Self-service is already a common...
Jenn Fulmer
Jenn Fulmer is a writer for TechnologyAdvice, IT Business Edge, Channel Insider, and eSecurity Planet currently based in Lexington, KY. Using detailed, research-based content, she aims to help businesses find the technology they need to maximize their success and protect their data.
Articles by Jenn
January 9, 2023
Understanding Differences in B2B Buying Groups
When companies need to add software to their technology stack, they typically form a buying committee made up of different people who will be affected by the decision. The...
December 27, 2022
How to Prioritize Customer Experience in the Buying Journey
The B2B software buying experience is complex, and as the market becomes more crowded, that complexity only increases. This is problematic for both vendors and buyers. Buyers...
December 15, 2022
What Is Brand to Demand? And Why Does it Matter?
Most marketers are familiar with the terms “brand awareness” and “demand gen” as goals, but they typically fall into separate campaigns. And while that’s a good...
December 14, 2022
What Does it Take to Succeed with Email Marketing Today?
The number of emails B2B buyers get can seem overwhelming. Overall, consumers receive over 306 billion emails per day. Despite this, email marketing continues to work for many...
November 3, 2022
Everyone Needs Cybersecurity. Who Do You Target?
Everyone needs cybersecurity — from enterprise corporations down to small businesses. Any size company can fall victim to a cyber attack, and the results can be disastrous....
October 21, 2022
Best Practices for Marketing on Different Social Media Sites
As of the beginning of 2022, there were nearly four billion total social media users across all platforms, with the average user having accounts on seven social networks. That...
October 6, 2022
Understanding Native Advertising & Why It’s Successful
Spending on native advertising is expected to reach nearly $100 billion next year, yet only 47% of marketers are confident that it works. That lack of confidence likely stems...
September 22, 2022
Getting the Most Out of Your Mentoring Software
A 2021 study by MentorcliQ found that 83% of employees who participated in a mentoring program said that it positively influenced their decision to stay with a company, and 88...
September 21, 2022
Addressing Diversity in the Buying Committee
As businesses become more dependent on technology and the tech is interconnected, more people are necessarily involved in the decisions. Buying committees now include an...
September 9, 2022
Finding a Content Niche for Your Organization
Last year, approximately 42% of organizations were just taking their first steps toward creating a content marketing strategy. Although still clearly growing, content...
August 26, 2022
What Are All the Ways People Demonstrate Intent?
Intent data is a hot topic right now, especially with all the buzz around cookies potentially going away (although Google keeps pushing its timeline back). Vendors need data...
August 12, 2022
KeePass vs LastPass
KeePass and LastPass are two popular password managers that provide many key beneficial features for their users. While both offer unlimited passwords, strong password...
August 12, 2022
Finding the Right Mix of Earned, Owned, and Paid Media
Since the COVID-19 pandemic, B2B buyers are spending, on average, 33% more time researching products than they did before. This means B2B marketing is more important than ever...
July 28, 2022
How HR Tech Buyers Change with Employment Trends
Job markets were turned upside down when the global COVID pandemic struck in 2020. Employees in industries that suffered heavily from closures and restrictions looked for...