July 20, 2022
How to Reduce Complexity in the B2B Buying Journey
Buyers looking at project management systems have over 300 vendors to choose from, and many software categories include even more options. It’s no wonder that 77% of B2B...
Jenn Fulmer
Jenn Fulmer is a writer for TechnologyAdvice, IT Business Edge, Channel Insider, and eSecurity Planet currently based in Lexington, KY. Using detailed, research-based content, she aims to help businesses find the technology they need to maximize their success and protect their data.
Articles by Jenn
July 7, 2022
Top Marketing Dashboards for Visualizing Performance
Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific marketing metrics. This data is a prerequisite for...
June 17, 2022
Toxic Behavior & The Great Resignation: Addressing Discrimination...
Beginning in early 2021, economists noticed a growing trend in which a large number of employees were voluntarily leaving their jobs, with 4.53 million United States workers...
June 16, 2022
Enterprise Search Engine Optimization Tools
Search engine optimization (SEO) remains a nebulous concept for many enterprise organizations. Best practices are always changing (thanks, Google), and what worked well back...
May 18, 2022
Addressing AI and Implicit Bias in Healthcare
Artificial intelligence (AI) is gaining more traction in the healthcare market, with use growing approximately 167 percent between 2019 and 2021. However, implicit and...
May 10, 2022
Best Website Hosting Services & Companies
In order for your website to run, someone has to host it on their servers and store the files that make up the website. Globally, there are over 330,000 website hosting...
May 2, 2022
Top Security Tools for MSPs and ITaaS
Cybersecurity personnel are expensive to hire and difficult to find currently with one position in three going unfilled, according to Cyberseek.org. This means many businesses...
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April 18, 2022
How to Develop a Data-Driven Marketing Strategy
Customer buying behaviors are constantly changing, even without the involvement of outside factors like a global pandemic or new technology. While some marketers get...
April 15, 2022
What Does Google Analytics 4 Mean for Your SEO Strategy?
On July 1, 2023, Google Analytics 4 will take over all traffic processing, officially retiring Universal Analytics. However, the rollout will take a few months, so some...
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April 14, 2022
Microsoft Dynamics ERP Solutions: A Simplified Breakdown
Microsoft is one of the world’s leading providers of enterprise resource planning (ERP) software, thanks to its Dynamics 365 ERP. The platform has hundreds of thousands of...
April 5, 2022
How to Use Patient Satisfaction Survey Data
Do you know what your patients want from their medical experience? Patient satisfaction surveys can give you insights into what your patients do and don’t like about your...
March 22, 2022
How Company Culture Can Thrive in a 4-Day Workweek
In light of the Great Resignation, many employees are calling for a four-day workweek, and employers are considering it. Twenty-seven percent of business owners have already...
February 22, 2022
Can Humans Identify Spoofed Faces?
We work remotely, do most of our shopping online, and even handle banking from a mobile application. As we do more remotely, we need fast, secure methods of logging into our...
February 18, 2022
4 Essential Reports for IT Managed Services
IT managed services rely on proving their value to clients, typically by giving them a high return on investment (ROI). One of the best ways to do this is by providing regular...
February 11, 2022
Content Strategies for MSPs and Channel Partners
You’ve probably heard that content is king, but as an MSP, you may not feel comfortable writing blog posts, especially when you have vendor marketing guidelines to consider....