December 1, 2016
GetResponse vs. AWeber: Email for Every Marketer
Marketers have long exploited email as a simple, direct channel for capturing people's attention. The rise of mobile computing has made email even more important, since weÂ...
Tamara Scott, M.A., is a Managing Editor for TechRepublic where she guides content strategy that balances search awareness with audience needs. With a background in English education, she writes clear and instructive business, technology, and marketing articles for readers of all skill levels.
Marketers have long exploited email as a simple, direct channel for capturing people's attention. The rise of mobile computing has made email even more important, since weÂ...
Most marketers would agree that B2B lead generation is a nebulous thing. The practice grew out of standard B2C marketing practices, but it has grown over the past several...
If you haven’t experienced the terror of a 2 a.m. social mention from a disgruntled customer, consider yourself lucky. Whether it’s a social troll or a customer who...
It can be hard for mere mortal marketers to keep track of all the touch points in the modern buyer's journey, and even harder to take advantage of the opportunities thoseÂ...
As the leading content management system (CMS) worldwide, WordPress is the go-to tool for web development and content management. As of reports published in 2020, WordPress...
If you have time to learn Google Analytics, build your goals and funnels, customize your dashboards for easy access to your key metrics, and update your data frequently,...
Herman Man, the global VP of product at Xero, was a recent guest on our podcast, B2B Nation. Herman spoke with us about the current virtual reality (VR) landscape and the...
Wouldn’t it be great if you didn’t have to worry about repetitive data-transfer and file updating tasks that leech hours of productivity from your week — those...
One of the most important tools for a marketer is their email marketing platform. Email marketing helps engage and nurture the leads you’ve spent so much energy capturing...