January 4, 2018
7 (Good) Ideas for Your Next Email Blast
The email newsletter isn’t dead, but the way companies use email is evolving. Many of us who strive for the ever-elusive inbox zero consider email inboxes like another To Do...
Tamara Scott, M.A., is a Managing Editor for TechRepublic where she guides content strategy that balances search awareness with audience needs. With a background in English education, she writes clear and instructive business, technology, and marketing articles for readers of all skill levels.
The email newsletter isn’t dead, but the way companies use email is evolving. Many of us who strive for the ever-elusive inbox zero consider email inboxes like another To Do...
Every good #smarketing team has mapped out their sales funnel, and while it may not look exactly like a funnel (that’s ok, all funnels are different), just knowing the steps...
Customer relationships are at the core of every industry. While we may have platform and service-oriented image of B2B commerce, even B2B companies wouldn't survive without...
If the users and administrators of your company's learning management system (LMS) are accomplishing the task of training "in spite of" the LMS, but spend a lot of time...
I’m gonna go ahead and say it: you don’t need a cold calling script. The cold call itself is not going away anytime soon, but the script is obsolete, and it should stay...
Key takeaways As new platforms continue to hit the market and businesses move faster every day, data migration will become a near-constant process in IT.Document everythi...
Organically attracting users to your site takes a lot of time and effort, and those lead generation tactics ebb and flow with consumer demand and general brand awareness. To...
Successful B2B sales teams come in all shapes and sizes, from startups where the CEO is also the head marketer and the sales department to enterprise sales teams that require...
Demand generation means different things to different companies, but many marketers treat it as part of the awareness phase of the customer journey. This includes all of the...
Marketers have to spend equal parts of their time trend-watching and judging behavior via human psychology, with a little bit of storytelling mixed in. Because we have a less...
Service technicians are still running most operations through man-made work orders. But the industrial internet of things (IIOT) promises, among other things, to make...
Very few modern employees spend their entire life with one company. Younger workers, especially, hop jobs at a higher rate: 35 percent of 18-34-year-olds plan to change jobs...
Lead tracking is the process of documenting and categorizing prospective customers based on individual actions and sales rep touches. By documenting customer and account...
Event marketing uses in-person and online gatherings for various marketing purposes. The main marketing returns for an event are: Networking: People still say referrals ar...
A 2012 study by Capgemini found that streamlining the quote to cash process was responsible for a 35 percent reduction in wrong or duplicate orders, and a 15 percent increase...