July 7, 2022
Which B2C Tactics Will Help Improve Your B2B Marketing?
People don’t remove their B2C hats when they’re researching products in their business life. That’s why B2B marketers are often reminded that some of the tactics and...
Michael Pastore
Articles by Michael
June 28, 2022
How Content Marketing Done Right Drives Your Revenue Organization
Content marketing is more than distributing thought leadership and offering eBook downloads to attract leads. Your organization’s content can continue to serve your revenue...
June 15, 2022
Do We Under-Value ‘Experience’ in our B2B Marketing Efforts?
Content marketing is one of the most popular and effective marketing tactics in B2B, but has the content evolved to keep up with the audiences? Experiences and interactivit...
June 8, 2022
Zero-Party Data and the Future of Interactive Content
Online quizzes and product builders seemed to find a home on the Internet the week after it was invented. And while you might joke about the answer you received when you took...
June 1, 2022
How to Build a Content Strategy Across Your Buyers’ Journey
How well do you understand the content you have and the gaps that exist in your content strategy? Creating content at scale requires a level of visibility that many editorial...
May 25, 2022
You’ve Scaled Your B2B Content. What Happens Next?
Scaling B2B content creation remains a significant challenge for many companies. The demand for content assets, including papers, videos, and articles for marketing, the...
May 18, 2022
How to Get Your Organization Started with Revenue Operations
Many organizations are putting Revenue Operations roles in place and growing the role into an entire team. But confusion around the RevOps role, the functions it performs, and...
May 4, 2022
How to Market Your Tech to Software Developers
Software developers are the builders in their organizations, and like a lot of builders, they feel strongly about their tools. You can’t market to software developers the...
April 26, 2022
How to Set Women Up for Success in Revenue Roles
How are we going to develop the next generation of female revenue leaders? It’s a complicated question because the lack of women in revenue leadership roles today makes it...
April 20, 2022
How to Make the Transition from Lead Gen to Demand Gen
Moving your marketing from a lead gen strategy built on MQLs to a demand gen strategy built on revenue and pipeline is often discussed in B2B marketing circles. But if youâ€...
April 12, 2022
How Organic Marketing Brings You Closer to Your Customers
Whether you call it organic marketing or inbound marketing, strategies that bring prospects to your brand in search of a solution to their problem stand in contrast to...
April 5, 2022
How to Succeed in the Age of the Anonymous Buyer
We’ve all heard that today’s B2B buyers are doing as much as 70 percent or more of their research and buying journey on digital channels. But even in the era of online...
March 29, 2022
How Customer Advocacy is Evolving in B2B Marketing
Online storytelling has evolved significantly since the early days of the Internet. Written documents and web pages continue to give way to social snippets, audio content, and...
March 22, 2022
How to Launch Influencer Marketing in B2B
For decades, businesses hired famous people like actors and athletes to work as the face of their brand and influence their target markets. It was largely a one-way...
March 15, 2022
How to Generate Value from Online B2B Communities
One of the big trends in B2B marketing right now is using a true demand generation strategy built on content and distribution to raise awareness among buyers, even if they...