March 9, 2021
Sales Enablement Strategies
In this episode of B2B Nation, we talk to Georgia Watson, an award-winning sales enablement expert from IBM, and Aimee Dunn, who handles the sales enablement function here at...
Michael Pastore
Articles by Michael
February 26, 2021
How to Use Your Content Marketing for Situational Selling
Depending on the research you read and the type of B2B product or service being considered, somewhere between 65% and 85% of the B2B buying process takes place before the...
February 23, 2021
Why SaaS Marketing Leads the Convergence of B2B and B2C
What can B2B vendors, especially software-as-a-service (SaaS) vendors, learn from the way people buy bed sheets online? People in the market for bed sheets can go online an...
February 16, 2021
How B2B Marketing is Helping Transform Manufacturing
It seems like we hear most about the manufacturing sector when we’re being told about the trouble it’s in. Politicians bemoan the loss of manufacturing jobs. Local...
February 12, 2021
Aligning Your ABM Strategy and Your Content Strategy
Account-based marketing (ABM) is helping B2B organizations align their sales and marketing strategies by coordinating their efforts to focus on a list of target accounts. But...
February 9, 2021
B2B Inbound Marketing Tips
Inbound marketing is one of the most popular revenue-generating strategies for B2B firms. When done well, inbound marketing turns your website visitors into prospects, and...
January 21, 2021
Discover the Lost Art of Mid-Funnel Marketing
Marketers use a lot of labels to sort their leads, like TOFU, BOFU, MQL and SQL. While we’re sorting everyone into the right bucket in this alphabet soup, it’s important...
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January 12, 2021
Your Guide to Media Buying and Planning
Media buying is almost as old as marketing itself and it’s undergone similar changes to the larger marketing landscape in recent years. There is, of course, the infusion ...
January 6, 2021
How Your Customers Help Guide Your Product Messaging
If you’re like most people, you use dozens of tools at home and at work throughout the day. Now ask yourself: how often do you use a tool designed for one task to help...
December 17, 2020
How People and Processes Can Help Marketers Drive Growth
It’s hard to grow your business without marketing. Businesses that have good products and services are great. And businesses with good products and services and a strong...
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November 24, 2020
The Top SEO Techniques to Know
When a lot of marketers think about search engine optimization (SEO), they think about keywords, and maybe header tags, and backlinks. But SEO is evolving so it can keep up...
November 18, 2020
What’s the Next Stop for Your Marketing Career?
There are more roles in marketing, open to more skillsets, and more areas of interest than ever before. The advent of marketing technology (martech), the rise of marketing ...
October 27, 2020
Podcast: Digital Marketing Strategies for Small Businesses
One of the promises of a world connected by the Internet was that small businesses could be more competitive with larger corporations. The playing field might not be leveled,...
October 13, 2020
Podcast: Building Your Brand on Social Media
It takes a lot of time and energy to build a valuable brand. Your brand is more than a logo or a tagline. A good brand creates emotions and feelings, and it helps you define...
October 7, 2020
Run a Content Syndication Program Your Sales Team Will Love
If you work in B2B marketing, then you’re no stranger to content syndication programs. B2B marketers create a great deal of content today, and circulating the content with...