June 24, 2016
Learning to Love the Top of the Funnel
Paul Albright, the CEO and Co-Founder of Captora, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Why marketers should focus more on their...
Josh Bland
Articles by Josh
May 30, 2016
Desired Outcome is the Key to Customer Success
Lincoln Murphy of Winning By Design and Sixteen Ventures was a recent guest on our podcast, B2B Nation: Smarketing Edition.` In the episode, we discussed: How the way co...
May 23, 2016
Understanding Account-Based Everything
Craig Rosenberg, Chief Analyst at TOPO, was a recent guest on our podcast, B2B Nation: Smarketing Edition. In the episode, we discussed: The importance of accoun...
May 6, 2016
Demand Generation vs. Lead Generation
Kendra Morton is the director of demand generation marketing at Teradata Marketing Applications and was a recent guest on our podcast, B2B Nation. ...
April 29, 2016
The Purpose of Repurposing Content
Amanda Nelson is the senior manager of AppExchange content and community at Salesforce and was a recent guest on our podcast, B2B Nation: Smarketing Edition.In the episode,...
April 25, 2016
Advocate Marketing: Growing Affinity for Your Brand
Jim Williams, the VP of marketing at Influitive, was a recent guest on our podcast, B2B Nation: Smarketing Edition. In the episode, we discussed: The history and...
March 31, 2016
Why Customer Retention is the New Acquisition
Joseph Jaffe, the CEO of Evol8tion, was a recent guest on our TechnologyAdvice podcast, B2B Nation: Smarketing Edition. In this episode, we discussed: Why businesses s...
March 25, 2016
The Art and Science of Brand Storytelling
Wendy Clark, the CEO of DDB North America, was a recent guest on our TechnologyAdvice podcast, B2B Nation: Smarketing Edition. In anticipation of 4A's Transformation 2016...
February 3, 2016
Introducing B2B Nation: Smarketing Edition
I'm proud to announce the launch of our new podcast series, B2B Nation. This series will feature experts and influencers in three different B2B verticals: HR, IT, and ...
January 27, 2016
Expert Interview: The Impact of Digital Disruption on HR
Gretchen Alarcon, Group Vice President of Oracle HCM Strategy, was a recent guest on the TechnologyAdvice Expert Interview Series. In this episode, we discuss how HR...
January 13, 2016
Expert Interview: What the Internet and Dog Years Have in Common
Lars Bastholm is the Global Chief Creative Officer at THE ZOO, Google’s creative think tank for brands and agencies. He was a recent guest on our TechnologyAdvice Expert...
November 11, 2015
Behind-the-Scenes Insights from the 2015 CEB Sales and Marketing...
The CEB Sales and Marketing Summit wrapped up a few weeks ago, and those of us who were there are still processing the insights we gathered at the live event in Las Vegas.If...
November 4, 2015
Expert Interview: Why Customer Success Is a Company Philosophy, Not...
Kaiser Mulla-Feroze, the CMO at Totango, was a recent guest on the TechnologyAdvice Expert Interview Series. In this episode, we discuss customer success, understanding...