March 18, 2020
The Truth About BANT Leads And Your Long-Term Pipeline
Content syndication and other TOFU leads are like a house: given care and maintenance — nurturing — these leads will appreciate over their lifetime. On the other hand,...
Zach Jones
Zach Jones is TechnologyAdvice's Director of Business. Besides enjoying a round of golf, Zach also helps close leads and find new clients.
Articles by Zach
March 5, 2020
Redefining KPIs: How To Evaluate Your Marketing Lead Programs As A...
Conversion rate feels like the most important metric that lead generation teams can measure. But if you only look at the conversion rate, you’ll only see part of the story....
March 4, 2020
The Most Important Lead Metric You’re Not Tracking is PCPL: Pipeline...
As long as there have been sales teams, there have been complaints about the quality of leads. Sales teams can get bogged down in the day to day minutiae of calling, follow-up...
January 28, 2020
BANT Leads Don’t Grow on Trees
See that? That’s a picture of a BANT lead tree. Yes, there is a unicorn sleeping under the tree. That’s because BANT lead trees only grow in the same fictional world wh...