October 30, 2015
How Data Enrichment Jump-Starts B2B Sales
With each passing quarter, the percentage of B2B marketers who prioritize database maintenance and refinement grows. ...
A lifelong Nashville native, Zach loves to work with words. After graduating from Middle Tennessee State University, Zach worked in a variety of sales and marketing roles before joining Technology Advice. He's most interested in studying technology's effect on culture and business. Follow Zach on Google + or connect with him on LinkedIn.
With each passing quarter, the percentage of B2B marketers who prioritize database maintenance and refinement grows. ...
Like selecting new software, choosing a new business partner, or even recruiting a new employee, hiring an outsourced lead generation provider requires diligence. In each ...
Everyone wants to be data driven. Using data to test hypotheses and inform decisions is a much better formula for developing marketing strategies than pure intuition. It also...
If you’re a B2B marketer, it’s almost guaranteed you talk about leads every day of the week. Why do B2B marketers publish content that aspires to journalistic standards...
Earlier this year, SiriusDecisions released a study revealing a staggering 92 percent of marketers believe account-based marketing is essential for business-to-business...
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ...
How do you create customers from casual passersby? This single question has been and likely always will be the greatest challenge for business-to-business marketers and sales...
When Bring Your Own Device (BYOD) was making a dramatic entrance with enterprises a few years ago, Mobile Device Management (MDM) seemed an effective counterbalance to the...
It’s been said so often it’s nearly a truism: customers don’t choose companies based on product or service benefits alone; they choose them based on experiences....
Despite the meteoric increase in content covering marketing automation, too many marketers still draw a blank when asked to imagine the possibilities automation holds for both...
Note: See the end of this post for a marketing automation infographic summarizing the main benefits of using this software for lead generation. ______ As businesses ga...
Consider a business bereft of proper management protocols. Every obstacle in the project lifecycle is a potential for chaos. Ad hoc fixes are called in without much concern...
Note: You can download the full report from our Research Library! ...
To hear some pundits tell it, the sky is falling for the gamification industry. Gartner has reported market penetration of only 5 to 10 percent. Gamification has entered the...
One unexpected consequence of the HITECH Act is the emergence of a physician stereotype , a doctor who favors paper records over software, a provider who can't manage online...