As of the beginning of 2022, there were nearly four billion total social media users across all platforms, with the average user having accounts on seven social networks. That...
LinkedIn is a powerful platform for businesses of all sizes. It can be used to build relationships with potential customers, promote products and services, and even recruit...
Broadly speaking, influencer marketing means using someone who is influential — i.e., someone who can drive others’ purchasing behaviors — in a particular niche to...
When it comes to social media, allowing employees to share and post on your B2B company’s behalf sounds a bit scary. ...
The traditional model of customer relationship management (CRM) presupposes interaction with customers on the company's terms through a set of predetermined channels. But the...
Last week we wrote about social review site Yotpo, which specializes in helping companies generate real product reviews. While Yotpo is focused on individual items or services...
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