Businesses have long used analytics to help direct their ship towards the most profitable waters. In the past this entailed taking a good, hard look at previous targets and making educated guesses moving forward. While we still do this, technology is always changing, and with it, the use of analytics. This means we can do much more to predict our future and control our destiny.
In today’s world companies are able to garner massive amounts of information and data through cloud computing, and while analytics will never lead to any kind of surety, new technology does allow for smoother sailing and making more informed decisions than ever before.
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