Case Study: Oracle’s 60X ROI with TechnologyAdvice Leads

How Lead Generation Specialists Delivered Hundreds of B2B MQLs

In your FREE guide, you'll learn...

How Oracle's customer base grew through unique demand generation programs
The importance of clearly defining target requirements for a lead gen program
How to ensure program effectiveness and lead quality when outsourcing demand generation
The best way to improve product awareness and place your solution in front of your ideal customer

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Introduction

Lead generation is one of the top challenges for the modern B2B organization. In part, that’s because marketers have yet to pin down the most effective practices, media, and technology. Rather than see their budgets bottom out, many organizations augment their programs with help from a third-party agency.

At TechnologyAdvice, we specialize in B2B marketing and lead generation for business technology companies. We build relationships with vendors, learn their products, and connect buyers with the best solutions for their needs. In this case study, we’ll outline a recent success story from one of our clients — Oracle (Customer Experience Applications).