How to Run Multichannel Marketing Programs

How to Create a Consistent Experience Across Every Channel

TechnologyAdvice Research Guide: The Multichannel Marketing Handbook

In your FREE guide, you'll learn...

How buyers actually move through the customer journey to a purchase decision
Strategies for choosing new channels by calculating their value to your business
Tools and techniques for connecting the customer journey and generating more leads
A breakdown of how TechnologyAdvice runs multichannel marketing campaigns

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Vendor customers include Intel, IBM, and CDW

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Introduction

Chapter I: Finding Clarity in Your Customers’ Journey

As marketers, we’ve traditionally framed the customer journey within a funnel, which proposes that the way our audiences work their way toward a decision is both within our control and linear. Unfortunately, our audiences have a multitude of options and their paths are far from linear.

In this sense, both marketers and consumer are trading in the same resources: clarity and relevance. Consumers are seeking them and marketers should be supplying them. Clarity and relevance are the reasons why we use multi-channel marketing — to supply audiences with a clear, consistent experience that’s personalized to their preferences.

And that experience builds trust with buyers, regardless of the stage in which they encounter our brand.

Want to keep reading about how to market across multiple channels and win more customers? Download your copy of the handbook to get started.