Marketing Automation Buyer's Guide

In your search to find the right product, there are a number of precautions to keep in mind. The most important criteria to look for are price, usability, and functionality. Nearly all automation systems will be deployed through the cloud, which saves you a great deal of money up front, but each plan may feature different pricing tiers. Read the subscription options carefully before making a decision.

Although the number of options is growing, vendor choice is still relatively limited. This guide will walk you through considerations and prominent solutions for any business size.