5 Risks to Consider Before You Buy Leads

Common Pitfalls to Avoid When Outsourcing Demand Generation

In your FREE guide, you'll learn...

How to make sure your lead provider follows best practices for lead accuracy
Why you should clearly define your targeting requirements and only accept leads that match those requirements
How to avoid choosing a company that delivers leads with poor quality data
Why lead generation companies that do all their work in-house offer better costs per lead

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Introduction

Many companies lack the resources to bring in a high volume of qualified leads on their own.

Maybe they don’t have an established web presence, or a dedicated teledemand team, or they lack the experience to orchestrate multi-channel marketing initiatives. So they partner with a third-party lead generation service.

Even companies that do run successful demand generation programs often partner with an outside agency to increase their marketing reach. This partnership lets B2B companies tap a new audience through the lead provider’s tools and marketing channels.

Outsourced demand generation, as it’s known, can be an effective way to increase quantity and quality of leads without exhausting your own resources — but it’s not a guaranteed win. In fact, if you aren’t careful who you partner with and the kind of contract you sign, you can end up paying a lot of money for leads that don’t convert and, thusly, waste your sales team’s time.