https://technologyadvice.com/blog/marketing/flipmyfunnel-5-ways-modern-technology-transforming-b2b-marketing/ We're On IT. Wed, 19 Oct 2022 16:41:42 +0000 hourly 1 https://technologyadvice.com/blog/marketing/flipmyfunnel-5-ways-modern-technology-transforming-b2b-marketing/#comment-3519 Fri, 01 Jan 2016 07:02:56 +0000 https://technologyadvice.com/?p=43904#comment-3519 […] “The ability to trace campaign efforts to specific financial outcomes is paving the way for a new strain of marketing called ‘revenue marketing.’ Revenue marketing is a huge breakthrough, considering marketers have historically had a hard time measuring results. A 2013 study showed that 75 percent of marketers have a hard time calculating ROMI (return on marketing investment). Visibility into revenue is only possible, of course, through the integration of sales and marketing systems — CRM and marketing automation. Leads created and nurtured in a marketing automation platforms (MAP) can now be tracked through the sales pipeline all the way to close.” – TechnologyAdvice […]

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