December 17, 2015
How Funnel Stage and Deal Size Affect Time-to-ROI
One of the best ways to excel at lead generation is to treat it as an investment. You invest in leads (by purchasing them or running campaigns) with the hope of bringing a...
Aleks Peterson is a contributor to the TechnologyAdvice blog.
One of the best ways to excel at lead generation is to treat it as an investment. You invest in leads (by purchasing them or running campaigns) with the hope of bringing a...
It’s no surprise that B2B leaders name quality, revenue, and quantity as the most important objectives for effective lead generation. Lead generation is a profit engine, and...
For most B2B companies, lead generation is the engine that drives profit. If you want that engine to run at maximum capacity, you need to make sure all the smaller components...
Marketing technology — or “MarTech,” as some call it — is one of the fastest-growing IT verticals. But the rising tide of new tools and platforms isn’t just adding...
Inbound marketing is the new panacea. It’s less intrusive. It’s organic. It’s (supposedly) cheaper. But it’s also easier to talk about than it is to successfully...
This is the second installment of our preview series on Oracle OpenWorld 2015 — one of the biggest annual business and technology conferences in the world. SEE ALSO: 10 ...
It feels silly to talk about anything “digital” as though it were a new thing . . . as though every business in the world hasn’t already digitized and automated all of...
You want what's best for your business, and shopping for a CRM is no exception. But in a software industry worth $80 billion dollars, saturated with hundreds of competing...
Conversions are the cash crop of B2B marketing. They’re where money comes from. You can run the most fertile lead gen campaigns in the world, but if those leads don’t...
Any good company knows that selling is only half the journey. If you want to keep customers happy (and loyal, and profitable), you need to help them solve problems, which...
It’s fairly common practice for a B2B company to outsource demand generation, in part or in whole. About 61 percent of enterprises and 46 percent of small businesses use a...
If you run a B2B company, you may feel like you’re constantly trying to get more leads. Don’t worry; you’re not alone. According to a recent Placester study, 78 percent...
Lead nurturing is one of the most lucrative marketing practices. If you’ve done any research on it, you’ve seen the widely-quoted Forrester stat: companies with strong...
A service level agreement (SLA) can be as simple as a slogan promise (“Always on time, or you don’t pay a dime”), or as complicated as a 20-page business contract. In...
Having a strong IT infrastructure is crucial to bottom-line growth and competitive advantage. Everyone's pretty much on the same page about that. But the digital approach to...