December 2, 2016
5 Key Integrations for Manufacturing ERP Software
In the '50s, when you bought a car, there were maybe three things to consider: Do you want the anemic, six-cylinder engine that offers fuel economy, or do you want the h...
Aleks Peterson
Aleks Peterson is a contributor to the TechnologyAdvice blog.
Articles by Aleks
November 22, 2016
Content Syndication Through Telemarketing vs. Email Marketing
When your sales and marketing programs have scaled to the extent that you need to maintain a large, consistent volume of leads, outsourced lead gen is the next logical move. ...
November 15, 2016
How Marketing Can (and Should) Improve the Customer Experience
B2B professionals talk a lot about “customer experience” these days, but few are willing to define it, and fewer are willing to take responsibility for its success. ...
November 3, 2016
The Lead Generation Technology Stack
Conceptually, lead generation is simple: attract prospects, offer something of value, and capture contact information. Of course, if you’re a demand gen marketer, you kn...
October 27, 2016
15 of the Scariest Security Threats, According to Stock Photos
Halloween is only four days away, and the interwebs are bristling with thematic content. Never ones to pass up a relevant opportunity, we thought it'd be a good time to talk...
September 27, 2016
Sales is a Transference of Belief
Kevin O’Malley, the vice president of marketing at SalesLoft, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Some of the biggest challeng...
September 22, 2016
Top 4 Purchase Order Software Solutions, By Category
During college, I worked in the stockroom of a national retail chain, so I know from experience what a pain in the ass procurement can be, especially when you don’t have the...
September 20, 2016
4 B2B Marketing Strategies That Deserve Help from an Agency
Build or buy? It’s the question of the hour for many B2B marketers. Do you build your own campaigns — your own content, creatives, landing pages, ads, drip programs,...
September 1, 2016
Sales Enablement Isn’t a Buzzword — It’s Your Job
A lot of people in the B2B world are talking about “sales enablement” these days. Run a Google search, and you’ll get almost two million results. The conversation has...
August 24, 2016
Infographic: What Buyers Want from Marketing Automation Software
If you feel overwhelmed by the quantity of marketing automation vendors on the market, or the complexity of available platforms, or the skills required to run a drip campaign,...
August 11, 2016
Puppet vs. Chef: Comparing Configuration Management Tools
Over the past decade, enterprise IT environments have grown more complicated by several orders of magnitude. Thanks to the cloud/mobile revolution and the resulting wave of...
July 27, 2016
Sales Dashboard Examples from 4 Top Platforms
If you’re looking for a sales dashboard, you’re looking for answers — trying to develop a better understanding of how your sales processes and people function, and...
July 19, 2016
6 Basecamp Alternatives for Project Management
If you know anything about project management software, you’ve heard of Basecamp. Basecamp is a web-based project management platform that grew out of a web design company...
July 13, 2016
5 QuickBooks Alternatives for SMB Accounting
Intuit QuickBooks is one of the most popular cloud accounting solutions on the market, especially in the small-to-medium-size business (SMB) segment. Their platform offers...
July 8, 2016
Why “Brand Storytelling” is a Waste of Your Time
Attend the tale of every SaaS startup you've ever known. ...