Email Marketing Software Buyer's Guide

Email marketing is an affordable, scalable way to increase brand exposure and audience engagement. Thousands of businesses, large and small, use email marketing to send targeted and non-targeted content to lists of prospects, leads, and customers. Email marketing software is typically a straightforward investment with quick return, but the market can still be difficult to navigate for a first-time buyer. Vendors offer a wide variety of solutions that differ in pricing, intended use, and functionality.

This guide will help buyers make a more informed decision by defining core features, software trends, and examining a case study of a leading email marketing software solution.