January 21, 2016
What to Do When Sales Hates Your MQLs
The marketing qualified lead (MQL) is supposed to be an olive branch between marketing and sales, but what do you do when sales hates your MQLs? It seems like you’re doin...
The marketing qualified lead (MQL) is supposed to be an olive branch between marketing and sales, but what do you do when sales hates your MQLs? It seems like you’re doin...
Podcasts are making a big comeback — especially with millennials, lifetime learners, and tech-savvy professionals. ...
According to David C. Edelman and the Harvard Business Review, “Today’s [customers] are promiscuous in their brand relationships.” How, then, can the modern marketer...
This is a guest post from Kelsey Rosauer, the Marketing Brand Specialist for AgencyBloc, an agency management system designed specifically for life and health insurance...
Lars Bastholm is the Global Chief Creative Officer at THE ZOO, Google’s creative think tank for brands and agencies. He was a recent guest on our TechnologyAdvice Expert...
Buyers use reviews to get an unbiased picture of how a product will perform based on previous user experiences. In some ways, this is a universal truth, but it has slightly...
This is a guest post from Erik Harbison, the Chief Marketing Officer at AWeber. Erik oversees the company’s overall marketing operations, vision, and strategy. His areas of...
If you know anything about lead generation, you know it’s important to balance programs across multiple channels. A multi-channel campaign, properly constructed, will bring...
"The future is already here. It's just not evenly distributed yet." ...
One of the best ways to excel at lead generation is to treat it as an investment. You invest in leads (by purchasing them or running campaigns) with the hope of bringing a...
Marketing has an intrinsic link to outsourcing. Ever since the industry grew from a novelty to a full-blown profession, businesses have relied on the expertise of agencies...
This is a guest post from Stewart Rogers, Director of Marketing Technology at VentureBeat. He writes marketing technology news for VentureBeat, and analyzes the martech...
It happens every year: marketing leaders review their department’s spend over the last twelve months in preparation for next year's budget proposals. ALSO READ: 5 Strateg...
For most B2B companies, lead generation is the engine that drives profit. If you want that engine to run at maximum capacity, you need to make sure all the smaller components...
Because of the velocity at which marketing evolves, it’s fashionable — and easy — to declare a technique ineffective, antiquated, and more commonly, dead. ...