Salesforce vs. Nimble CRM

In this article, we will compare how Salesforce and Nimble CRM differ from one another and what kind of businesses would benefit from using them. While there is no perfect CRM software on the market, there are still those that perform better in certain conditions.

Salesforce and Nimble CRM each have their strengths and weaknesses.

Salesforce is the more popular choice when it comes to CRM software, but Nimble CRM might have the tools for your business’s needs. Comparing these tools will help you choose the best CRM software.

While this article will focus more on the similarities of the software, keep in mind that there will be distinct differences between the two. And if you’re looking to upgrade your business by purchasing a CRM tool today, there are a lot more tools available in the market. If you want more CRM software options, use our Product Selection Tool. You’ll get five free software recommendations that are tailored to your needs.

Similar Features of Salesforce vs. Nimble

Salesforce and Nimble CRM are both sales tools that allow users to manage sales, marketing, and email marketing. They share the same goal of managing sales by tracking customer information and interactions. This is possible because of their integrations with various programs, which creates a single software to manage these apps.

Marketing

When it comes to marketing, they both share the same goal of collecting data to know more about your customer’s wants and needs. The program interprets the data based on the recent activities of your customers and proceeds to analyze that as useful customer service driven data.

Salesforce provides a Marketing Cloud that lets you personalize your emails, connect social services, and store your marketing data. It also offers other services like advertising, messaging, and lead management.

Nimble CRM offers a CRM built for Office 365 that lets you organize your email, calendar, and sales pipelines within a spreadsheet. It provides a simplified interface that’s easy to use.

Analytics and reporting

The custom analytics tools for management and marketing can help you collect data. Using the data, they create leads and boost the sales department to formulate new ideas on how to convert it into a profitable outcome. Both programs provide for a simplified dashboard that displays different analytic and reporting tools.

Salesforce has a sophisticated tool that shows the overall performance of a product sale. The report builder feature can help you create and analyze data by providing you with charts that are easy to understand. As a result, you don’t need to make those dreadful spreadsheets and get lost in your data.

Nimble CRM might not have a direct lead scoring feature, but its Marketing Automation Integration is perfect for creating leads. It can also handle high volumes of information while presenting it in a way that’s not confusing.

Customer service

Customer relationship management is one of the most important aspects of a business. Each CRM offers a different approach when it comes to customer care. These processes transform customer interactions that make it easier for teams to process the solution that the customer needs.

Salesforce approaches this problem with their Service Cloud integration. The integration provides various solutions with regards to customer care. It includes case management, omni-channel routing, account and contact management, and many more.

As for Nimble CRM, it tracks and organizes your prospective contacts and makes managing solutions a breeze. The dashboard can track customer complaints, and then it gives you reliable data on how to solve the problem. It makes its customer service encouraging and dependable.

Integrations for Salesforce vs. Nimble CRM

Each program has built-in integrations that help its users with various tasks. A more versatile combination can make or break your choice of CRM program. As a business owner, it’s your job to look for a CRM that fits your business needs. Here are some notable integrations that Salesforce and Nimble CRM provides.

Salesforce Integrations

• Sales Cloud
• Service Cloud
• Marketing Cloud
• Small Business Solutions
• Customer 360 Platform

Nimble CRM Integrations

• Office 365 Integration
• Marketing Automation Integration
• Task Management
• Mobile Access
• Segmentation

Takeaways

Before making your final decision on what kind of CRM that you’re going to get, you must first consider the type of business that you have. The goal is to solidify relationships with customers and to have long and lasting business with them.

Customer loyalty is a crucial asset and ensures an increase in profits and sales as time goes on. That’s why tracking customer interactions with your business will allow you to form a strategy based on their activities. Your CRM will be your business partner throughout your company’s lifetime, so choose the right one.

So which CRM is better for your business?

If you’re starting your business, we suggest that you try Nimble CRM. Nimble CRM works best for small start-up companies and businesses because it has a simple dashboard that’s easy to use and interpret. It’s an ideal program to integrate your Office 365 & G Suite to track your info and notes in one place.

Salesforce is an ideal CRM for businesses of all sizes. It offers a wide selection of business apps and integrations that meets the needs of any industry. Its combinations are consistently reliable and easy to use. It gives your business an edge in every sector of your company.

While spreadsheets and email programs can track data, CRM applications provide more flexibility and management growth than most of these tools. It delivers a more personalized experience for business owners and allows you to attract more customers with your customizable integrations.

Want more CRM software options? Use our Product Selection Tool.