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If you’re looking for a customer relationship management (CRM) software you can trust, consider Freshsales or Odoo CRM. Both of these CRM solutions have useful features that help cultivate your relationships with customers.
Freshsales is a cloud-based CRM software that has thousands of users worldwide, and Odoo is an open-source CRM and ERP solution that can aid any business — big or small.
In this article, we’ll compare the key features of Freshsales and Odoo CRM to give you an idea of what each CRM software can do for your company.
If you’re in a hurry, use our Product Selection Tool to get a free list of the recommended software solutions for you, fast .
An overview of Freshsales vs. Odoo CRM
Freshsales is the CRM software from Freshworks. It’s can be used by businesses of any size. It has features for productivity, collaboration, communication, automation, lead management, pipeline management, deals management, reporting, and a mobile application. Freshsales offers affordable priced plans for small teams to large departments.
Odoo was developed by Odoo SA and was launched in 2005. It has the capabilities of both ERP and CRM solutions. Odoo CRM’s features include lead management, pipeline management, activities and calls management, communication, reporting, and mobile application. With this CRM, you only need to pay for the features you’d use — making it suitable for businesses of every size, even freelancers.
Read also: The 11 Best CRM Software Vendors of 2020
Features comparison
Freshsales and Odoo CRM have features for telephony, email, and mobile application.
Telephony
Freshsales has a built-in telephone feature that’s free to set up. With this feature, you only need to pay for the minutes on call and not added features like automatic call logging and recording. You can purchase local and toll-free numbers for any country and state and assign these purchased numbers to your sales reps or territories. This feature lets you add notes, schedule tasks, make appointments, and add anonymous phone numbers as new leads. Freshsales has an optional ‘Recent Activities’ feature that logs calls automatically, takes call notes and records calls.
Odoo CRM’s telephony feature lets you create a dial queue for customers or opportunities. You can call from the browser automatically or manually. With Odoo CRM, log calls automatically. Users can trigger or automate the next action after a call, like rescheduling or sending email for failed calls. An auto pop-up is generated for receiving calls that gives you the relevant contact information. Outgoing calls from Odoo CRM can be made with just a few clicks.
Freshsales handles all your business emails efficiently. Connect your mailbox to Freshsales to access your customer emails from multiple inboxes. You can create personalized emails and use its email tracking capability to get real-time alerts on email opens and link clicks by the customer. With Freshsales, schedule emails at a date and time you prefer. You can forward emails right from the CRM, too. It has a Team Inbox feature so customer emails can be viewed by your team members.
Odoo CRM lets you create email templates from scratch using the system’s drag-and-drop interface. You can choose from Odoo’s ready-to-use templates and themes — simply readjust the layout and add your message or images. Add titles, calls to action, social media buttons, and footers easily. With Odoo CRM, you can get accurate and real-time statistics on every email sent out. The system tracks the number of leads created, amount of revenue generated, open rate, bounce rate, and click-through rate. You can read and send emails using your smartphone, tablet, or computer because Odoo CRM will adapt automatically to any screen size and is readable on any device.
Mobile application
Freshsales has a native mobile app downloadable from the App Store and Google Play store. The app lets you make sales anywhere you are. You can access the contact details and be updated on deal’s details before a sales call. Schedule follow-up activities and update details after every call. The mobile app has a built-in calendar that notifies you of important activities such as email replies and overdue tasks. Users can also send emails and make calls. It has push notifications to let you know when you’re assigned new tasks, leads, or deals. It alerts you when your next meeting is 15 minutes away. You can book an Uber from your Freshsales mobile app if you need a ride to your next client meeting.
Odoo’s mobile application lets you access all Odoo apps, including Odoo CRM. Downloadable from both the App Store and Google Play store, this app lets you work on the go. You can maintain your customer records, reports, and sales. You can get in touch with your contacts, too. Just like Freshsales mobile app, this app has push notifications to keep you informed of every task or action you follow. Schedule meetings and sync your Google calendar with the mobile app.
Integrations
Freshsales has integrations with numerous apps and platforms for file sharing, appointment scheduling, third-party integrations, accounting, and marketing:
- Zapier
- HubSpot Marketing
- Office 365
- Calendly
- Xero
Odoo can be integrated with various tools and applications for online payment, email marketing, credit card processing, social media, and shipping management:
- PayPal
- Robly
- SmartFreight
- Authorize.net
The better CRM
The answer to which is the better CRM between Freshsales and Odoo will depend on your business type and specific business needs.
Freshsales has unique features and capabilities that will be great for businesses with numerous customers all over the world. For example, it lets you purchase local and toll-free numbers on different countries and locations — making it the more appropriate choice if your business has international branches. Odoo could be the better choice if you want to pay only for the services or features you would actually use for your business. So, if you’re handling a small business and don’t need reporting features or a website for your company, then Odoo is a good choice.
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