https://technologyadvice.com/blog/sales/the-three-stages-of-sales-and-marketing-alignment/ We're On IT. Wed, 06 May 2020 15:24:57 +0000 hourly 1 https://technologyadvice.com/blog/sales/the-three-stages-of-sales-and-marketing-alignment/#comment-3891 Mon, 23 May 2016 16:06:10 +0000 https://technologyadvice.com/?p=49076#comment-3891 Great article, Matt! I’ve seen firsthand the difference it makes when Marketing and Sales teams are aligned. I come from a marketing background and have definitely fallen victim to the ‘inbound marketing’ idea that great marketing results in a steady stream of leads (quantity.) In reality, great marketing works in tandem with sales goals, targeting specific accounts — using Account Based Intelligence to personalize messaging and strengthen reach (quality.)

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