One of the challenges that many B2B startups face is how to effectively market their product in a way that fosters growth without breaking the bank. It’s also not unusual for startups to launch their marketing efforts before building out a fully staffed marketing team.
Just one look at the B2B marketing landscape reveals a number of tactics available to help startups attract buyers, including SEO-backed content marketing, thought leadership opportunities, digital ads, and lead generation. Each of these approaches have pros and cons. And which tactics work for your startup will rely on a number of factors, including your budget, resources, and goals.
Eyal Katz is a former anthropologist and search engine marketer for SAP who started an agency that specializes in taking early-stage startups to their growth phase. In this episode of B2B Nation, we talk to Eyal about startup marketing, what gets him excited about B2B marketing in 2022, and more.
Episode Guide
4:43: The importance of writing as a marketing skill.
6:10: The most effective marketing tactics for B2B startups.
10:14: How to decide where your marketing tactics should go after the initial campaign.
14:17: Common marketing mistakes and misconceptions startups have around marketing.
19:38: What gets Eyal excited about B2B marketing in 2022?
24:46: What is Eyal’s favorite tool?