https://technologyadvice.com/blog/marketing/google-just-cut-off-a-major-data-pipeline-for-email-marketing/ We're On IT. Wed, 16 Sep 2020 20:18:38 +0000 hourly 1 https://technologyadvice.com/blog/marketing/google-just-cut-off-a-major-data-pipeline-for-email-marketing/#comment-1410 Fri, 14 Feb 2014 22:38:11 +0000 https://technologyadvice.com/?p=5948#comment-1410 This post is a bunch of FUD. All the email marketers need to do is put the user’s ID in the image path, e.g. blah.com/user123-image.jpg, and they’ll know exactly whether user123 opened the email (as long as Google is proxying the request and not actually pre-fetching them, which they probably aren’t to avoid paying for images in emails which never get opened). Now, marketers will get better data on open rates. This is a step backwards in protecting users’ privacy from being tracked.

]]> https://technologyadvice.com/blog/marketing/google-just-cut-off-a-major-data-pipeline-for-email-marketing/#comment-1409 Fri, 14 Feb 2014 22:38:10 +0000 https://technologyadvice.com/?p=5948#comment-1409 @Some guyUnless google caches the images based off of image analysis, which they are very, very good at…

]]> https://technologyadvice.com/blog/marketing/google-just-cut-off-a-major-data-pipeline-for-email-marketing/#comment-1411 Fri, 14 Feb 2014 22:38:10 +0000 https://technologyadvice.com/?p=5948#comment-1411 Michele

]]> https://technologyadvice.com/blog/marketing/google-just-cut-off-a-major-data-pipeline-for-email-marketing/#comment-1412 Fri, 14 Feb 2014 22:38:09 +0000 https://technologyadvice.com/?p=5948#comment-1412 Wow… this is a big change that will affect many people and the way they are used to collecting stats about the users who get their emails.

]]> https://technologyadvice.com/blog/marketing/google-just-cut-off-a-major-data-pipeline-for-email-marketing/#comment-832 Thu, 26 Dec 2013 07:58:22 +0000 https://technologyadvice.com/?p=5948#comment-832 @Some guyUnless google caches the images based off of image analysis, which they are very, very good at…

]]> https://technologyadvice.com/blog/marketing/google-just-cut-off-a-major-data-pipeline-for-email-marketing/#comment-809 Mon, 16 Dec 2013 02:27:46 +0000 https://technologyadvice.com/?p=5948#comment-809 This post is a bunch of FUD. All the email marketers need to do is put the user’s ID in the image path, e.g. blah.com/user123-image.jpg, and they’ll know exactly whether user123 opened the email (as long as Google is proxying the request and not actually pre-fetching them, which they probably aren’t to avoid paying for images in emails which never get opened). Now, marketers will get better data on open rates. This is a step backwards in protecting users’ privacy from being tracked.

]]> https://technologyadvice.com/blog/marketing/google-just-cut-off-a-major-data-pipeline-for-email-marketing/#comment-807 Fri, 13 Dec 2013 22:44:13 +0000 https://technologyadvice.com/?p=5948#comment-807 Cameron,
This is an awesome post.  By accident, I found out that when you include a hyperlink in an email from a Gmail account that is linked to your YouTube channel, it displays a thumbnail image at the bottom of the email that the recipient can click on (and the video will start playing immediately)… that’s IF and this is a big IF….the email program your recipient uses doesn’t strip those images out before it gets to them.   When Google uses the word “protect me from unknown senders who might try to use these images to compromise….. – I have to wonder if they are protecting me or themselves ;0)
Michele

]]> https://technologyadvice.com/blog/marketing/google-just-cut-off-a-major-data-pipeline-for-email-marketing/#comment-805 Fri, 13 Dec 2013 19:30:25 +0000 https://technologyadvice.com/?p=5948#comment-805 Wow… this is a big change that will affect many people and the way they are used to collecting stats about the users who get their emails.

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