Comments on: Why the B2B World is Buzzing About Account-Based Marketing https://technologyadvice.com/blog/marketing/why-the-b2b-world-is-buzzing-about-account-based-marketing/ We're On IT. Thu, 10 Nov 2016 18:08:03 +0000 hourly 1 By: 5 Signs ABM Is a Smart Addition to Your Marketing Strategy | David L Montoya's Blog https://technologyadvice.com/blog/marketing/why-the-b2b-world-is-buzzing-about-account-based-marketing/#comment-3486 Wed, 16 Dec 2015 14:34:36 +0000 https://technologyadvice.com/?p=40819#comment-3486 […] Account-based marketing, or ABM, helps marketers compensate for this complexity by directing message and medium at buying groups within named companies, rather than individual leads. Let’s say you’re an HR software vendor, for example. Instead of trying to draw interest from anonymous hiring managers and COOs, you could name companies that are a good fit for your product (because of size, industry, etc.) and specifically target those companies. […]

]]> By: 5 Signs ABM Is a Smart Addition to Your Marketing Strategy - Vidyard https://technologyadvice.com/blog/marketing/why-the-b2b-world-is-buzzing-about-account-based-marketing/#comment-3485 Wed, 16 Dec 2015 14:32:45 +0000 https://technologyadvice.com/?p=40819#comment-3485 […] Account-based marketing, or ABM, helps marketers compensate for this complexity by directing message and medium at buying groups within named companies, rather than individual leads. Let’s say you’re an HR software vendor, for example. Instead of trying to draw interest from anonymous hiring managers and COOs, you could name companies that are a good fit for your product (because of size, industry, etc.) and specifically target those companies. […]

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