Comments on: Email Marketing vs. Marketing Automation: Is There a Difference?

By: Increase your website leads in the next week | PENNInk Productions

Increase your website leads in the next week | PENNInk Productions — Thu, 04 Aug 2016 14:01:12 +0000

[…] Here’s Technology Advice on the differences between email marketing and marketing automation: […]

By: Aleks Peterson

Aleks Peterson — Tue, 19 Jan 2016 12:42:00 +0000

In reply to Bianca. Thanks for sharing your thoughts, Bianca!

By: Bianca

Bianca — Tue, 19 Jan 2016 12:32:27 +0000

Great comparison both tools. It depends on what a certain business needs. Email marketing is certainly easier to master. Marketing automation needs a lot of training, so you can be sure it’s working. Mostly the issues for businesses are that people who prepare marketing automation campaigns are not trained to do it. Also, with email marketing software like GetResponse you can use some of those functionalities in email marketing. I guess it’s all about doing the research and finding out what we get out of software. That way we can compare what we need with what we know.

By: Rick

Rick — Sun, 28 Jun 2015 12:40:17 +0000

Excellent post Jenna. Marketing automation is a tough nut for small businesses to crack. Email marketing is a no brainer for businesses of any size. Email marketing is the seed and marketing automation is the plant that some will grow into. Any business contemplating a marketing automation solution should first ensure they have the financial resources, management commitment and skills necessary to get a return on their investment. Licensing the system is only a small portion of the cost. Integrating effectively into Sales and Marketing organizations and processes are the keys to marketing ROI/success.